Survey report IV on the development prospect of Wu

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Wuhan CTP market development prospect survey report (IV)

III. Wuhan CTP status analysis and market forecast

1. Analysis of unplanned users

among our survey objects (i.e. unplanned users), these enterprises basically hold a wait attitude, waiting for the CTP system to reduce prices. Some purchasing power enterprises pay more attention to the plate price than to the CTP system price, waiting for the price of proprietary plates, Or it is a wise move to pay attention to the operating conditions of existing CTP users when the existing equipment can meet them. The following are the results of our investigation on some enterprises that have not yet decided to purchase and use CTP:

a existing equipment can meet the demand

b waiting for the price reduction of CTP plate

C other

d matching with the existing workflow

e management and workflow restrictions

F financial problems

from the above data, we can see that some enterprises choose "other". In the process of investigation, we learned that, first of all, The introduction of CTP is not only related to the objective reasons such as the increasing capital and technical capacity of the enterprises themselves, and the distance between them. The economic nature and management system of the enterprises also have an impact on the introduction and application of high-tech in some enterprises. Some enterprises also take into account human affairs and other reasons, such as the abundant capital of state-owned printing enterprises in Wuhan, However, when considering the reduction of CTP processes, the corresponding staff must be reduced, which will lead to the threat of layoffs for a group of workers, resulting in the "instability" of the whole enterprise; Secondly, the overall level of the printing industry in Wuhan is not high, there is not enough customer resources to accept CTP plate making, and the acceptance habits of customers also affect the introduction of CTP by printing houses; In addition, in terms of management and workflow, CTP omits the printing process compared with traditional plate making. Some enterprises and customers believe that the decisive factors are reduced and the risk cost is increased. With PS version, the point size can be adjusted according to customer requirements, and the cost of supplement is low. Moreover, CTP technology itself still has room for continuous improvement. CTP technology and depreciation speed are much faster than printing presses, and the investment required is also large. Enterprises have to consider the cost burden brought by these two factors. In addition, the recovery cycle and difficulty of the fixed assets should be considered

2. Several concerns

ctp is expensive? In our survey, half of the enterprises choose expensive and less expensive, respectively, for the reasons of high risk cost and low comprehensive cost. The so-called high risk cost means that in the printing process, the factors affecting the quality of printed matter become relatively single, occupying the commanding height of the manufacturing industry in the Internet era, which makes the role of single factors in the printing process continue to increase. In this way, the quality of single factors determines the quality of the whole printing process. The so-called low comprehensive cost means that CTP technology saves the process of film production, which can not only save imagesetter and other equipment, but also save space and labor. In this way, the comprehensive cost naturally comes

Will CTP replace traditional printing? In the survey, almost all respondents who may benefit from other fields believe that it will be replaced, but it is only a matter of time. Many of them believe that "replacement" only means that CTP will dominate in the future, and it is impossible for traditional printing to disappear completely. In China, most printing enterprises are at medium and low levels, and the production capacity of small factories is not strong. China's national conditions determine that traditional printing cannot disappear for a considerable period of time. This is especially true in Wuhan

through which channels do you know CTP? According to the importance of the answers to the questionnaire, the order is:

professional newspapers and magazines → Printing Association → exhibition → peer recommendation → Internet → supplier product launch → other

in the process of our survey, some enterprises know less about CTP, and the channel to obtain information is relatively simple, and the vast majority of enterprises do not obtain information by means of manufacturer direct sales. Insufficient publicity of new technologies is also a reason for the low penetration rate of ctp1 in Wuhan

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