Five keys for the hottest brand packaging to creat

the five keys to brand packaging to create marketing power

"you stand on the bridge and watch the scenery/the person watching the scenery looks at you on the bridge/the bright moon decorates your window/you decorate other people's dreams". This is a famous poem. The poet uses wonderful strokes to describe the moving points of people and scenery, and the mutual decoration and mutual contrast between people. With the development of commercial society, poetic things are less and less, and more and more precious. The poet's grasp and technique of the scenery are mastered by many professionals in the business field. In the business world full of "copper smell", through the packaging of goods, he shows infinite beauty and temptation like a peacock

in the era of material scarcity, it is difficult to break and melt business opportunities, which are in a state of low-level demand, and our business culture is also poor; When the era of material abundance came, people began to pay attention to style and the beauty of life. Business opportunities were fermented one by one like bread, and packaging as a means of delivering commodity information began to shock

every excellent brand has a soul, and packaging is its coat. These well-dressed goods are like elves, attracting consumers. How can a good package conquer its target consumers

one of the key points: embed the identity of the target consumer into the package

consumers' motivation to buy products is often determined by their own identity or image. When goods can reflect their own image or identity, consumers will have an impulse to buy, and goods are easier to complete a "thrilling jump". Take the Yangshengtang series products as an example, the "happy growth" childlike appearance corresponds to smart and lively children, the beautiful "Duo Er" is for women who desire beauty, the playful "qingzui buccal tablet" corresponds to young and energetic urban girls, and the "turtle pill" is the filial son (younger generation) of the world who knows how to repay their kindness... As long as they feel right, consumers will pay the bill

key point 2: reflect the interests that consumers are most concerned about

instant noodles need to show soft noodles and delicious condiments perfectly to cause appetite; The gift package specifications of health products should be atmospheric, and the printing should be exquisite, otherwise it will not reflect the generosity of the giver, and it will not make the face of the giver and the recipient bright; The toothpaste used for traveling should be smaller, otherwise it is difficult to pack the travel bag

key point 3: let products "jump" out on the display shelf

salespersons who work as terminals often say that they want their products to "jump" out of similar products, which shows that salespersons want products to be the first to be noticed by consumers. In fact, consumers' attention to a product generally changes from unintentional state to intentional state. If consumers can be the first to be noticed in a large number of products and have a good impression, consumers will have a lot of opportunities to buy. Of course, the packaging must conform to the attributes of the product. It is impossible to package a large machine with cartoon sensibility, otherwise it will cause others to have unreliable associations about the product performance

key point 4: Design impressive memory points

good packaging will leave a deep impression on people, such as the rough western cowboy image of "Marlboro" cigarettes, a series of long circles on the onlido product box, "lacoste" crocodile... These images can be imagined with your eyes closed

key point 5: draw an honest and credible face for the product

to reassure consumers and trust products, good product packaging can often have a silent effect over sound. One strategy is to let consumers see through, and use transparent packaging materials to let consumers see the inherent things of product extrusion technology suppliers' exhibitions, so that they can safely and boldly consume; There is also an ultra-high performance lightweight material with the perfect combination of ceramic and graphene, which is indicated on the package or specially recommended by authoritative scientific research institutions, government agencies, or health institutions, and is insured by an insurance company, which is widely used in the field of medical and health products; Fast moving consumer goods are often marked with production date, shelf life, of course, bar codes, national unified retail prices, etc., to enhance consumer confidence and fast transactions