The internationalization path choice of the hottes

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The internationalization path choice of China's construction machinery enterprises

the internationalization path choice of China's construction machinery enterprises

important technical parameter mechanical information of China's Engineering l

Guide: at present, the interim reports of Listed Companies in the construction machinery industry have been disclosed, and listed companies, including industry giants Sany, XCMG, and Zoomlion, have fallen into shrinking market demand, broken capital chain Accounts receivable hit a new high dilemma. At the same time, the internationalization strategy of the construction machinery industry is also

at present, the interim report of Listed Companies in the construction machinery industry has been disclosed, and listed companies, including industry giants Sany, XCMG, and Zoomlion, have fallen into the dilemma of shrinking market demand, broken capital chain, and record high receivables to varying degrees. At the same time, the internationalization strategy of the construction machinery industry has also achieved substantial progress during this period. Domestic construction machinery enterprises, including Sany, XCMG, Zoomlion and Shandong Lingong, have accelerated the pace of internationalization. Data from the China Investment Association shows that the export volume of the domestic construction machinery industry in the first half of the year reached 3.825 billion yuan, an increase of 32.9% year-on-year

however, due to the impact of the global financial situation, the development of the international construction machinery industry and the turbulence of the international market environment, there are many uncertain factors in the demand of the international construction machinery market. For Chinese construction machinery enterprises, everyone is crossing the river by feeling the stone, and there is no good or bad way to expand the international market

overseas mergers and Acquisitions: integration of technology and brand

most enterprises achieve the purpose of internationalization mainly through overseas mergers and acquisitions. Through the merger and acquisition of overseas construction machinery enterprises in the international market, we can realize the integration of technology and brand. According to relevant data, since the beginning of 2012, Chinese construction machinery enterprises have launched offensives against European enterprises, especially the overseas acquisitions of industry giants such as Sany, XCMG and Zoomlion in related fields

since the acquisition of Putzmeister by EUR 360million on March 1, XCMG acquired 52% of the controlling interest of schweiying, and Weichai Power spent EUR 738million to acquire 10% of Kaiao's 25% If the size of the finished products does not change much and the processing conditions are also normal shares and 70% shares of Linde hydraulic, the M & a journey of made in China in Europe is becoming more and more generous. Recently, Reuters revealed that another domestic construction machinery giant in China, such as reversible deformation (elasticity), irreversible deformation (plasticity), fracture (brittle fracture, ductile fracture, fatigue fracture, etc.) caused by different loads and the measurement index of metal resistance to deformation and fracture, has officially submitted a takeover offer to Germany maggroup

"internationalization through mergers and acquisitions has the following advantages." The relevant person in charge of Shandong Lingong strategic planning department said to the analysis: "First, with the spread of the European debt crisis, most top construction machinery enterprises have the intention to sell or joint venture, and the threshold has been lowered; second, after recent years' development, the practice of Chinese enterprises' foreign mergers and acquisitions has brought enough experience to their peers, which can avoid many detours; third, through mergers and acquisitions, the purpose of localization can be achieved directly, and the technology and brand of existing enterprises can be integrated, which will bring certain benefits to enterprises' development of local markets Convenience. "

"however, mergers and acquisitions also have certain problems, which these enterprises need to carefully consider before and during mergers and acquisitions." Experts from industry associations said: "First, the safety of cash flow. The characteristics of the construction machinery industry determine the high access and large investment of this industry. Naturally, the capital required for mergers and acquisitions is a huge number, and the current financial situation of listed enterprises is not so optimistic; second, the integration of cross-national and cross-cultural backgrounds of enterprises after mergers and acquisitions has always been a difficult problem in the field of enterprise management; third, mergers and acquisitions can not immediately form market and production advantages, which needs time." Time is precisely the most difficult variable to estimate. "

service pioneer, brand victory

"as Shandong Lingong takes internationalization as its main strategy, taking emerging countries such as BRICs countries and Middle East countries as the center, and taking expanding channels, improving services and brand building as the main line, is the key for Lingong to achieve a breakthrough in the international market in the past six months." The person in charge of temporary work said

in Brazil, with the support of Volvo's strong after-sales service, and with strong technical reserves, as well as research on the global market and local market, we continue to develop new products, and attract more Brazilian users by improving the cost performance of products. In 2011, Shandong Lingong ranked first in the export volume and market share of Chinese brands in Brazil. The market development in Russia has shifted from the initial pure export trade, 90% of which are lightweight plastic bags with a thickness of less than 0.05 mm, to the localization of temporary brands. The market operation of temporary workers in Russia has established a marketing service system covering the whole of Russia through two agents

"the choice of such a tortuous and difficult internationalization path for temporary workers is the result of careful consideration by the management, and it can also be said to be the choice most in line with the development status of temporary workers." When asked why the temporary workers' Association "blazed a new trail", the head of the strategic planning department told me

"First, temporary work is a catch-up in the industry, and for those who catch up, if they just follow the lead in learning the number of ways, it can be said to be a dead end. Second, although temporary work has made great progress in recent years, compared with Sany peers, we must admit that there is still a gap in capital scale. Third, for the analysis of overseas markets, the output value of China's construction machinery industry has reached 50% in 2011 Although the international market demand is strong, its demand scale slightly higher than 100billion yuan is difficult to absorb the huge capacity of the domestic construction machinery industry. The judgment on this point is the main reason why temporary workers take the lead in 'running horse land' through channel laying. With the opening and support of Volvo's global market channels for temporary workers, the overseas expansion of temporary workers will continue to show a high growth trend. "

of course, Shandong Lingong's internationalization strategy has also encountered some difficulties. First, the rise in various costs caused by the rise of overseas trade protectionism, and second, the rise in exchange rate and currency risks and costs caused by the pressure of RMB appreciation, all of which require Lingong to speed up the localization process overseas

although it is a shortcut to realize internationalization through overseas mergers and acquisitions, Chinese enterprises will face many challenges from the legal level, enterprise management, talent reserves and their own risk control ability, and it will take a long time to digest and absorb foreign advanced technology and development experience. Shandong Lingong has made great achievements in opening up international markets, especially emerging markets such as Brazil and Russia, relying on its unique internationalization strategy, taking channel construction and improving services as the foundation, and taking brand construction as the breakthrough

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